Design, Visual Concepting & Art Direction
(In) (No)
Particular) ((Order)

Visual Direction, Digital Worlds, and Other Obsessions
Previously art director at Journee.ai, Studied at: Hyper Island , CV is here,  LinkedIn link for nerds
I use Unreal Engine - TouchDesigner - Blender - Adobe suite & Figma - BUT my current playground is AI

Background in art, vr, fashion, 3D & design. I speak multiple languages and am overall rather fun to work with. Open to any fun project - always.
Please book a call via p.leparskaya@gmail.com


Mechanism Flora


Test Board 01

A series of haunting, surreal flower forms rendered through AI and re-imagined as animated organisms with their own weather systems, memories, and moods.

A poetic artifact from a world where flora hum in frequencies we can almost understand.



Current project - AI influencer “EMMA”


ONGOING PROJECT

Emma is an AI influencer developed using Weavy and ComfyUI, designed to be directly integrated into brand campaigns and product-driven storytelling.

Built as a repeatable visual system, Emma can be styled, art-directed, and placed into editorial and commercial contexts while maintaining a consistent identity.
As a proof of concept, this project explores a Prada campaign, dressing Emma in Prada silhouettes and aesthetics to test how AI models can be seamlessly embedded into luxury fashion narratives.

The focus is not on image generation alone, but on scalability—how AI personas can function as campaign assets across formats, moods, and brand worlds.


Once visual consistency and narrative control reach production-level quality, the next phase of the project will focus on activating Emma as a social presence, gradually building her channels and testing audience engagement across platforms.



a Simulation

*Make a note to reedit

This video is part of an ongoing exploration of identity, aesthetic construction, and AI-driven self-replication. I trained a model to generate doll-like versions of myself, creating a series of uncanny, hyper-stylized visuals that walk the line between beautiful and surreal.

The phrase “good woman simulation” is a nod to the original concept: a reflection on how femininity is often scripted, performed, and aestheticized into expectation. But really, this piece isn’t here to moralize.

Poster Series


Test Board 02

This ongoing series is of fun posters :) 
2025 Calendars - meant for print

All girls have stories


Test Board 04

This visual series is a love letter to the places I came from but never truly lived in — somewhere between a memory, a lullaby, and a half-forgotten dream.

Rooted in Russian Orthodox imagery, Slavic fairytales, and the unnerving stillness of ceramic dolls, each frame is inhabited by beings that feel almost human, almost holy, and a little haunted. 

Touch 


TBD - fixing stuff (pls come back in a few weeks)

UNDER  CONSTRUCTION


These are the Friends


They watch you through pixelated filters.
  1. Milochka Thistleborn 
  2. Clownik Bezmolvie
  3. Zvezdinka Ugh
  4. Svetodiod Queenie
  5. Lapochka Mutantka
  6. Plak-Plak Baby
  7. Gromko Sings With No Mouth
  8. Blini & the Echo Twins
  9. Solnyshko Disappointment


    3D Archive


    Various 3D projects (Blender)
    A mini glimpse of a messy personal archive.
    No rules here — just intuition, texture, and a bit of technical stubbornness.

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